In 2025, 54% of Canadians used social media to research mortgages—nearly double the year before. Platforms like YouTube and Facebook are now go-to sources for first-time buyers, refinancers, and anyone looking for clear, accessible mortgage advice. Here’s what this trend means for homebuyers in Alberta—and how to make the most of it.

74% of Canadians expect their home value to rise in the next year. Here’s what Alberta home buyers should know—and how to prepare.

Worried about your credit during the mortgage process?
One small misstep—like opening a new credit card or financing a car—can delay or derail your mortgage approval. In this post, we’ll walk you through how to keep your credit clean and your approval on track, with simple tips that make a big difference.

Got a tax refund? Don’t let it sit idle. Learn how contributing to a First Home Savings Account (FHSA) can help you save for a home faster—while earning additional tax savings in the process.

Not sure if you're ready to buy a home yet? No problem. This post shows you how to use a mortgage app to explore real numbers, test scenarios, and gain clarity—without the paperwork or pressure of a full pre-approval.

Bank or Broker? Here’s Why More Buyers Are Making the Switch
More and more first-time homebuyers are turning to mortgage brokers for faster service, better rates, and a more personalized experience. In this post, we break down why working with a mortgage broker could be the smartest move you make in your homebuying journey—and what the latest stats from CMHC reveal about the growing shift away from traditional banks.

Thinking of buying a home? Start here, not there.
Before you fall in love with a listing or book that first showing, there’s one smart move that can save you time, money, and stress: get pre-approved for a mortgage. In this post, I break down why pre-approval is more than just a formality—it’s a power move that sets the tone for your entire home-buying journey. From budgeting with confidence to standing out in a multiple-offer situation, pre-approval puts you in control. Ready to house hunt the smart way? Let’s dive in.