Homebuyers Are Turning to Mortgage Professionals in 2025

Jul 7

With endless online tools, videos, and mortgage calculators available at your fingertips, it’s easy to assume most Canadians are flying solo when it comes to their mortgage research. But here’s the surprising truth: in 2025, more homebuyers than ever are turning to real people for help—especially mortgage professionals.

According to the latest national data, 70% of mortgage consumers in Canada reached out to a mortgage professional this year to learn about their options. That’s up from 60% in 2024, and the trend is especially strong among first-time homebuyers in Alberta.

Why Is This Happening?

With so much information online, you might wonder why buyers are still contacting mortgage brokers. The answer is simple: while the internet is great for learning the basics, getting personalized advice still matters when you’re making one of the biggest financial decisions of your life.

Online mortgage calculators can give you a ballpark figure, and articles can offer general tips. But only a licensed mortgage professional can review your income, debt, credit score, and goals to create a tailored mortgage strategy that works for you.

Many Alberta buyers are realizing this, especially in a market that’s shifting quickly due to interest rate changes, local demand, and government programs for first-time buyers.

What Do Mortgage Brokers Offer That Online Tools Don’t?

Here’s what you get when you connect with a local Alberta mortgage broker:

Access to more lenders – Unlike banks, brokers can shop your file around to multiple lenders to get the best rate and terms.
Pre-approval guidance – Know exactly what you qualify for so you can shop with confidence.
Down payment planning – Whether you’re using savings, a gift, or RRSPs, brokers help you document everything correctly.
Support for unique situations – Self-employed? New to Canada? Low credit score? A broker can walk you through your options.
More flexible hours – Mortgage brokers don’t keep traditional bank hours. Many offer early morning, evening, and weekend availability—because your questions don’t stop at 4:30 p.m.

First-Time Buyers Are Leading the Charge

This rise in professional guidance is being driven in large part by first-time homebuyers. With affordability challenges, stricter qualification rules, and information overload online, many are seeking clarity—and finding it with experienced mortgage pros.

Whether they’re planning to buy this year or just starting to save for a down payment, first-time buyers in Alberta are asking more questions—and getting answers tailored to their situation.

Ready to Talk to a Pro?

If you’re in Alberta and thinking about buying a home in the next 6 to 12 months, don’t rely on Google alone. Let’s have a quick conversation about your goals, your budget, and your timeline.

📩 Reach out today to get personalized mortgage advice, real numbers, and a plan that fits your life—even after hours.